Author: TEM Team

Dealing with change is never easy. Just when you think you’ve figured things out, the earth shifts beneath you and regaining your balance in another spot requires a different thought process. The challenge is exhausting for some. Exhilarating for others. For some, learning something new is just not worth...

What can you do Now to prepare for the approaching mobile tsunami? To merely stay above water requires adoption of responsive websites and email design. Most companies are already doing that – as far as we can see. But, to swim to safety, you need to count on...

Just as retailers are getting comfortable with the new paradigm of website marketing, another challenge is looming – one with serious consequences for those either too slow or unwilling to recognize its impact on their business. A mobile tsunami is building with an undeniable force that...

Have you looked at your mobile traffic lately? It's probably growing at a faster clip than you thought. Most of your sales are probably still coming from desktop users, but that universe is steadily shrinking. According to a 2016 report published by Criteo, the tipping point between...

Just as online merchants are getting comfortable with the new paradigm of website marketing, another challenge is looming - one with serious consequences for those either too slow or unwilling to recognize its impact on their business. A mobile tsunami is building with an undeniable force...

Being a retailer these days is like running on a treadmill with someone else controlling the speed. The harder you try to keep up with the shopping preferences of your customers, the faster they change – forcing you to run full-throttle just to keep pace and...

What do drones, silk flowers, hard-to-find tools, children’s clothes, motorcycle batteries, used tires, and Halloween costumes have in common? They are just some of the products belonging to our family of clients who entrust the management of their email programs with us. It is a privilege...

The Acuity Marketing Studio Team consists of marketing and IT professionals connected by bloodline or kindred spirit and nurtured by a genuine love and respect for what we do. Forty years separate our youngest and oldest members – a wide enough gap to provide a broad...

Having devoted our energy and careers to email marketing for the past 12 years, it could be said it’s about time we decided to share our experiences through the medium of blog posts. "Our overall objective is to educate, guide, and share our observations about email...