30 May When the Mobile Tsunami Hits, Will You Sink or Swim?
Just as retailers are getting comfortable with the new paradigm of website marketing, another challenge is looming – one with serious consequences for those either too slow or unwilling to recognize its impact on their business.
A mobile tsunami is building with an undeniable force that will once again alter the way online merchants do business. That world is about to be turned upside down.
The signs of the impending upheaval are becoming more and more prevalent:
- There are now more mobile devices in the world than there are people.
- The top 25% of online retailers now capture 52 percent of all e-commerce transactions on mobile devices.
- 40% of all online transactions now involve the use of multiple devices
- Mobile conversion is typically only 1/3 the rate of desktop.
To accommodate this increasing wave of demanding, impatient mobile consumers, web merchants must be able to seamlessly connect their shopping experience from one device to another. Yet, many of today’s largest e-commerce players are falling short in this regard and are quickly losing ground in the faster-growing mobile commerce field.
What can you do to survive when the tsunami hits?
To merely stay above water requires adoption of responsive websites and email design. Most companies are already doing that – as far as we can see.
But, to swim to safety, you need to count on additional life support measures. Most companies are NOT already doing that – as far as we can see.
While some of those life support measures involve mobile optimization on your website, an effective email program will buffer your company against any storm.
- It can consistently produce 15%-50% of your online sales
- It is a controllable communication stream that can deliver your message to a broad audience or respond to individual actions and preferences with precision-targeted promotions.
- It is the most efficient, cost-effective way to drive traffic to your website.
Rumors of email’s demise as a marketing tool have been greatly exaggerated. While there is no shortage of sophisticated survival tools out there, it’s the basics that produce the best results.
Stay tuned for the essential Email Life Support Measures you’ll need to survive the upcoming turbulence.