Email Marketing

One of the more interesting benefits of tracking the deployment patterns of the TEM500 was documenting the number of times we received their emails. The range couldn't have been more varied. - 44% of the companies sent no emails during our 3-week tracking period and one company sent 67. - 27%...

Do you know who creates the emails for your company? Not the person who decides what the content will be and when it should be sent - but the person who actually brings all the pieces together, constructs the email and schedules it for deployment. She -...

What can you do Now to prepare for the approaching mobile tsunami? To merely stay above water requires adoption of responsive websites and email design. Most companies are already doing that – as far as we can see. But, to swim to safety, you need to count on...

Being a retailer these days is like running on a treadmill with someone else controlling the speed. The harder you try to keep up with the shopping preferences of your customers, the faster they change – forcing you to run full-throttle just to keep pace and...

What do drones, silk flowers, hard-to-find tools, children’s clothes, motorcycle batteries, used tires, and Halloween costumes have in common? They are just some of the products belonging to our family of clients who entrust the management of their email programs with us. It is a privilege...

The Acuity Marketing Studio Team consists of marketing and IT professionals connected by bloodline or kindred spirit and nurtured by a genuine love and respect for what we do. Forty years separate our youngest and oldest members – a wide enough gap to provide a broad...

Having devoted our energy and careers to email marketing for the past 12 years, it could be said it’s about time we decided to share our experiences through the medium of blog posts. "Our overall objective is to educate, guide, and share our observations about email...