Your Online Store Must Now Fit in the Palm of Your Customer’s Hand
According to a recent eMarketer article, mobile buyers made up 59% of internet users in 2016. By extension, that would work out to a bit more than half of the total US population ages 14 and older. And the volume of mcommerce sales is expected to more than double between 2017 and 2020.
Smartphones are the preferred mobile device – 51% of US adults use them for shopping online.
Adopting a “Mobile First” marketing strategy is no longer an option. It’s a necessity.
This doesn’t mean miniaturizing your website to fit a smartphone. Small screens are the number one roadblock to mobile conversion. While responsive web and email designs are a step forward, they are still just band-aid solutions.
Adapting to the demands of mobile consumers who expect to access the same information no matter where they are or which device they choose to use at any given moment is a daunting challenge. Successful online merchants will embrace a sea change in thinking.
Find out what it will take for your business with your customized Mobile Readiness Report