18 Apr Email Marketing: The Way We See It
Having devoted our energy and careers to email marketing for the past 12 years, it could be said it’s about time we decided to share our experiences through the medium of blog posts.
“Our overall objective is to educate, guide, and share our observations about email marketing…”
The commitment to do so is considerable and we do not take the responsibility lightly. Our overall objective is to educate, guide, and share our observations about email marketing – a craft we have embraced as our life passion.
The title of this blog – Email Marketing: The Way We See It – has an intentional double meaning related to the content that will be posted here.
- On a first-hand basis, we will share what we see from managing our own client email programs, creating their messaging, and analyzing their results.
- On a wider scope, we will share our annual research on abandoned shopping cart recovery compiled from the observed activity of over 500 companies.
- And, on a personal level, we may express opinions that fly in the face of conventional wisdom or don’t always coincide with the mainstream best practices.
In any case, our posts – delivered to your inbox weekly upon request – will be focused on a single point, quickly consumable, and, hopefully, helpful or at the very least, thought-provoking.
We invite you to join us on this journey.
The Acuity Marketing Studio Team