27 Jun The One Triggered Email Program You Absolutely Must Have
Acuity Marketing Studio specializes in automated email messaging driven by actions visitors take on your website.
Unlike the autoresponders immediately generated to confirm a particular request or transaction, our triggers are generally a series of highly personalized emails designed to accomplish a defined marketing objective.
Because these emails are – in the truest sense – one-to-one precision-targeted communication streams, they consistently produce extremely high conversion rates and correspondingly predictable revenue.
Any clearly defined marketing objective can be accomplished with an automated email series.
And, once the message flow has been created and business rules have been established, these programs run on their own with minimal attention or maintenance.
They dependably deliver the right message to the right person at the right time for the right reason – generating revenue while you sleep, as it were.
Simply deploying a single triggered response to an email subscription or catalog request is a wasted marketing opportunity when an email series can showcase your most popular products and encourage a first-time purchase. And, an order follow-up or refill reminder series can turn a one-time buyer into a loyal customer.
Basically any clearly defined marketing objective can be accomplished with an automated email series.
But one triggered series stands above all the rest – Abandoned Shopping Cart Recovery.
It is the one program that absolutely must be part of your online marketing strategy. Here’s the short list of reasons why:
- It produces more revenue than any other triggered email program.
- It provides a far greater ROI than any other email program.
- It generates higher engagement rates than any other email you send.
- It improves the engagement performance of all the other emails you send.
- It leads to other marketing opportunities based on the data collected.
Every abandoned cart program we’ve built over the past 10 years lives up to these standards. That’s why it was so surprising to learn 60% of the 500 companies we surveyed do not have it.
One email is not an abandoned cart program.
Actually, the percentage is really 76% if we include those companies who send just a single abandoned cart reminder. One email is not an abandoned cart program.
And not all abandoned cart programs are equal.
More to come on that subject. Stay tuned!