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Author: Carole Ziter

12 Sep

Posted at 09:30h Abandoned Cart Recovery

Not all abandoned cart programs are created equal. And, their effectiveness can be directly measured by the amount of revenue recovered. But there are underlying factors that contribute to revenue recovery - often unknown and under-appreciated utilities and techniques that make the difference between a wildly successful program...

01 Aug

Posted at 15:21h Mobile Tsunami

Half the year is over and many of you are already deep in preparation for the holiday season. Photo sessions for new products are done, catalog pages are finalized and off to the printing presses, circulation plans are complete, and email strategy is under way. But, there might be...

18 Jul

Posted at 19:05h Email Marketing

One of the more interesting benefits of tracking the deployment patterns of the TEM500 was documenting the number of times we received their emails. The range couldn't have been more varied. - 44% of the companies sent no emails during our 3-week tracking period and one company sent 67. - 27%...

05 Jul

Posted at 14:13h Email Marketing

Do you know who creates the emails for your company? Not the person who decides what the content will be and when it should be sent - but the person who actually brings all the pieces together, constructs the email and schedules it for deployment. She -...

27 Jun

Posted at 16:21h Abandoned Cart Recovery

Acuity Marketing Studio specializes in automated email messaging driven by actions visitors take on your website. Unlike the autoresponders immediately generated to confirm a particular request or transaction, our triggers are generally a series of highly personalized emails designed to accomplish a defined marketing objective. Because these emails are...

20 Jun

Posted at 16:27h Abandoned Cart Recovery

One of the latest buzzwords in the ecommerce world is cross-device. If this term does not enter your conversation with regularity, you are either unaware of the problems lurking within its definition or you've already solved them and moved on. Just Googling cross device makes your head spin. It never stands alone...