Email Marketing: The Way We See It

Having devoted our energy and careers to email marketing for the past 12 years, it could be said it’s about time we decided to share our experiences by means of a blog. The commitment to do so is considerable and we do not take the responsibility lightly. Our overall objective is to educate, guide, and share our observations about email marketing – a craft we have embraced as our life passion.... Enjoy!

Not all abandoned cart programs are created equal. And, their effectiveness can be directly measured by the amount of revenue recovered. But there are underlying factors that contribute to revenue recovery - often unknown and under-appreciated utilities and techniques that make the difference between a wildly successful program...

Half the year is over and many of you are already deep in preparation for the holiday season. Photo sessions for new products are done, catalog pages are finalized and off to the printing presses, circulation plans are complete, and email strategy is under way. But, there might be...

One of the more interesting benefits of tracking the deployment patterns of the TEM500 was documenting the number of times we received their emails. The range couldn't have been more varied. - 44% of the companies sent no emails during our 3-week tracking period and one company sent 67. - 27%...

Do you know who creates the emails for your company? Not the person who decides what the content will be and when it should be sent - but the person who actually brings all the pieces together, constructs the email and schedules it for deployment. She -...

Acuity Marketing Studio specializes in automated email messaging driven by actions visitors take on your website. Unlike the autoresponders immediately generated to confirm a particular request or transaction, our triggers are generally a series of highly personalized emails designed to accomplish a defined marketing objective. Because these emails are...

One of the latest buzzwords in the ecommerce world is cross-device. If this term does not enter your conversation with regularity, you are either unaware of the problems lurking within its definition or you've already solved them and moved on. Just Googling cross device makes your head spin. It never stands alone...

Dealing with change is never easy. Just when you think you’ve figured things out, the earth shifts beneath you and regaining your balance in another spot requires a different thought process. The challenge is exhausting for some. Exhilarating for others. For some, learning something new is just not worth...

What can you do Now to prepare for the approaching mobile tsunami? To merely stay above water requires adoption of responsive websites and email design. Most companies are already doing that – as far as we can see. But, to swim to safety, you need to count on...

Just as retailers are getting comfortable with the new paradigm of website marketing, another challenge is looming – one with serious consequences for those either too slow or unwilling to recognize its impact on their business. A mobile tsunami is building with an undeniable force that...